UK P&I (Thomas Miller)
Strategy, execution, and measurable metrics.
Services
Paid Social
Scroll stopping campaigns that turn attention into revenue.
No fuss. No fluff. Just paid social results.
You don't need another "engaging" campaign that never converts. You need creative and targeting that turns scroll time into revenue. Together, we plan, build and run campaigns across Meta, TikTok, LinkedIn and Pinterest, judged the same way you judge them: by revenue. If it isn't moving your number, it goes.
Ready to see where your budget is leaking?
Get a paid social auditWhat is paid social?
Paid social is advertising that appears on social media platforms, targeted by interest, behaviour and audience data rather than search intent. It covers Meta, TikTok, LinkedIn and Pinterest. No mystery, no magic, just one of the fastest ways to reach the right audience at scale and turn it into measurable growth.
What we do
Meta (Facebook and Instagram)
Full funnel campaigns from prospecting to retargeting, with creative testing built in, tied to revenue, not reach.
TikTok
Native feeling creative built for the platform's pace, reaching audiences before they know they're in market.
LinkedIn
B2B campaigns built around who actually makes the buying decision, not vanity impressions across your category.
Creative testing and production
Constant creative iteration, because in paid social the ad is the strategy, and stale creative is the fastest way to burn budget.
How we run paid social campaigns
Diagnose
We find where your budget's being wasted, and where it's underused.
Prioritise
We rank platforms and audiences by expected ROI, not convention.
Execute
We build, run and continuously test creative inside your account, alongside you. No black boxes.
Prove it
You see it reported against your revenue and ROAS. Not likes.
FAQ
Frequently asked questions
How much does paid social management cost?
Paid social management is typically priced as either a percentage of ad spend or a fixed monthly fee, depending on your account size and complexity. Get a quote for a number specific to you.
How long does it take to see results from paid social?
You can see leads or sales within days of launch, though most accounts need 4 to 8 weeks of data and creative testing before performance stabilises enough to optimise reliably.
What's the difference between paid social and PPC?
Paid social reaches people based on their interests and behaviour, on platforms like Meta and TikTok; PPC reaches people already searching for what you offer, on Google and Bing. We run these as separate offerings, since your strategy and creative need to work differently for each.
Do I need new creative for every platform?
Usually, yes. What works on LinkedIn rarely works on TikTok. We build and test creative specific to how each platform's audience actually behaves.
Do you manage the ad accounts or just advise?
We work directly inside your ad accounts, alongside your team. You won't get a strategy deck and a wave goodbye.
Why choose Conversation Lab for paid social
You get senior operators, not junior account layers, working inside your account, reporting against your revenue, not vanity metrics.
Your account will get our full attention as we continuously optimise for growth.
Smarter Strategy.
Stronger Results.
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