Case Study
Darling South Africa
Work
Driven by the insight that summer begins at the hair salon, this campaign flexed the season's latest styles.
The Challenge
Summertime is the year's most anticipated season. With all the events, socialising, family gatherings and festivities, we were briefed to make Darling's hairstyles as relevant as the latest trends.
Our Approach
To launch Darling's new summer styles, we gave women the chance to step out of the salon as #CertifiedSummerReady.