Emeris
Strategy, execution, and measurable metrics.
Services
AI Search Specialists (GEO)
Get found in the answers, not just the results.
No fuss. No fluff. Just visibility where it counts now.
Search isn't just a list of blue links anymore. Your customers are asking ChatGPT, Gemini, Perplexity and Google's AI Overviews for recommendations, and if your brand isn't in the answer, you don't exist to them. We optimise how your content, data and authority signals are structured so AI models find you, trust you, and cite you. Judged the same way you judge everything else: by whether it brings you customers.
Ready to see if AI even knows you exist?
Get a GEO visibility auditWhat is GEO?
GEO (Generative Engine Optimisation, also called AI search optimisation) is the practice of structuring your content and brand signals so AI powered search tools and chatbots surface, cite and recommend you. It covers AI Overviews, ChatGPT, Perplexity, Gemini and Copilot. Different rules to traditional SEO, same goal: being the answer, not just a result.
What we do
Answer engine content
Content structured and written to be understood, extracted and cited by AI models, not just ranked by a search algorithm.
Structured data and entity signals
Schema markup, knowledge graph presence and consistent brand information so AI models know who you are and can trust what they find.
Citation and source building
Building your presence across the sources AI models pull from and trust, so your brand shows up in the answer, not just your website.
Monitoring and prompt tracking
Tracking how, where and how often your brand appears across AI platforms for the prompts that matter to your business.
How we run GEO
Diagnose
We find out where you currently show up in AI answers, and where you're invisible.
Prioritise
We rank the prompts and platforms by where your customers are actually asking.
Execute
We build the content and signals AI models need to find and trust you.
Prove it
You see it tracked against real citations and mentions, not guesswork.
FAQ
Frequently asked questions
How much does GEO cost?
GEO is typically priced as a fixed monthly retainer, scoped to the number of prompts, platforms and content pieces involved. Get a quote for a number specific to you.
How long does it take to see results from GEO?
Some improvements in citation and structured data can be picked up by AI models within weeks, but building consistent, trusted presence typically takes 2 to 4 months.
What's the difference between GEO and SEO?
SEO gets you ranked in traditional search results; GEO gets you cited inside AI generated answers. They share some foundations but need different content, structure and signals. We run these as connected but separate offerings.
Can you guarantee we'll be cited by ChatGPT or Google AI Overviews?
No one can guarantee citation in any AI model, and you should be wary of anyone who says they can. What we can do is put you in the strongest possible position to be found, trusted and cited.
Do we need to change our whole website for this?
Not necessarily. Most GEO work builds on your existing content and site, adding structure and signals rather than starting again.
Why choose Conversation Lab for GEO
You get specialists who understand how AI models actually retrieve and cite information, not people repackaging old SEO advice with a new label.
Your brand will get tracked against real AI visibility, not vanity impressions.
Smarter Strategy.
Stronger Results.
UK P&I (Thomas Miller)
Strategy, execution, and measurable metrics.
Darling South Africa
Africa's number 1 hair brand gets