Bloom Financial Services
Strategy, execution, and measurable metrics.
Services
PPC
Performance campaigns that compound your growth.
No fuss. No fluff. Just PPC results.
You don't need vanity metrics or a jargon-heavy deck. You need your budget working, and a partner who treats your account like it's their own. Together, we plan, build and run your Google Ads and Bing Ads campaigns, and we judge them the same way you do: by the revenue or the qualified leads they bring in. If it isn't moving your number, it goes.
Ready to see where your budget is leaking?
Get a PPC auditWhat is PPC?
PPC (pay-per-click) is advertising you pay for by the click, running on search engines and their partner networks. It isn't a single channel: across Google Ads and Bing Ads it spans Search, Shopping, Performance Max, Display and Video campaigns. No mystery, no magic, just one of the fastest ways to turn your budget into measurable, attributable growth.
What we do
Search
Full-funnel keyword strategy, ad copy testing and continuous optimisation, tied to what actually grows your business, not your impression or click count.
Shopping & Performance Max
Product feed optimisation and campaign structure built around your margin, so growth doesn't cost you profit.
Display
Audience-led campaigns across the Google Display Network, reaching the people already close to buying from you, not everyone in your category.
Video
Video built for how your audience actually watches, whether that's a direct response now or staying front of mind for later.
How we run PPC campaigns
Diagnose
We find where your budget's being wasted, and where it's underused.
Prioritise
We rank what matters to your business by expected ROI, not convention.
Execute
We build and run it inside your account, alongside you. No black boxes.
Prove it
You see it reported against the numbers you're accountable for: revenue and ROAS, or cost per qualified lead. Not impressions.
FAQ
Frequently asked questions
How much does PPC management cost?
PPC management is typically priced as either a percentage of ad spend or a fixed monthly fee, depending on your account size and complexity. Get a quote for a number specific to you.
How long does it take to see results from PPC?
You can see leads or sales within days of launch, though most accounts need 4 to 8 weeks of data before performance stabilises enough to optimise reliably.
What's the difference between PPC and paid social?
PPC puts you in front of people who are already searching for what you offer, and follows them across Google and Bing with Shopping, Display and Video. Paid social reaches people based on their interests and behaviour, on platforms like Meta and TikTok. We run these as separate offerings, since your strategy and creative need to work differently for each.
What's the difference between PPC and SEO?
PPC gets you visibility instantly, for as long as you're spending; SEO builds visibility over time that keeps working without ongoing spend. Most of our clients use both, together.
Do you manage the ad accounts or just advise?
We work directly inside your ad accounts, alongside your team. You won't get a strategy deck and a wave goodbye.
Why choose Conversation Lab for PPC
You get senior operators, not junior account layers, working inside your account, reporting against the outcomes you're measured on, not vanity metrics.
Your account will get our full attention as we continuously optimise for growth.
Smarter Strategy.
Stronger Results.
Emeris
Strategy, execution, and measurable metrics.
UK P&I (Thomas Miller)
Strategy, execution, and measurable metrics.