July 2026
The shift to AI answer engines. A challenge for Google?
Last year Google made $237bn in advertising revenue, most coming from search ads. A year later, Google is being challenged by the likes of ChatGPT.
Insights and articles
Insights & Perspectives
Our latest thinking on growth, AI, and the strategies shaping the next era of marketing.
INSIGHTS & PERSPECTIVES
June 2026
AI-Powered performance: The new marketing stack
The marketing stack is evolving at speed. Understand how AI-powered tools are reshaping performance marketing and what it means for your growth strategy.
May 2026
From campaigns to compounding: Build growth infrastructure
Campaigns create moments. Systems create momentum. Build the infrastructure that delivers reliable demand today and structural advantage tomorrow.