User Experience isn’t just another industry buzz term. It’s the process of driving user satisfaction through a balance of usability and design. By making interaction with products accessible to the intended audience, brands are more likely to get the desired effect.
At cLAB, our UX department is always pushing the limits in the name of innovation. With the help of James (head of UX), we’ve created our own process that generates results that the team and our clients can be proud of. This has been established in line with achieving four objectives:
Value: Is it useful or only nice to look at?
Usability: Is it easy enough to use?
Adaptability: For those who haven’t used something like this before, is it
Desirability: Is it fun and engaging?
Our approach to User Experience is made up of several essential steps. Without giving too much away, here’s how we get things done.
Structure: Now that we have content backed by research and data, we need to know how organise and label it. This is known as Information Architecture. Then, we generate a sitemap linking up all the various pages before rolling out page blueprints (or wireframes). These are the first step to any User Interface (UI) design. They tell us what information will be displayed and where.
Design: Here’s the part where we implement next-level aesthetics without compromising on usability. We’ll decide on a look and feel and apply it to all pages. Any interactive areas will be added here too. This is done following a specific path that we’d like users to take when they’re using the site. Often, we showcase these designs in a prototype that mimics the user journey that the live site will follow.
It’s all about the user
In a world where digital drives every business, can you afford to skip out on UX? There’s no such thing as the average user so there’s no one-size-fits-all approach. It’s why we utilise user personas, analytics and card sorting to learn how different people will use the same site regardless of demographics. If your site hasn’t been created with User Experience in mind, you might want to reach out to the ones reinventing UX. To find out how we can help you up your game, chat with us today.