Africa's number 1 hair brand gets

#CertifiedSummerReady

    Client:

  • Darling South Africa

    Scope:

  • Strategy
  • Online film
  • Social Media

    Industry:

  • Synthetic hair

Driven by the insight that summer begins at the hair salon, this campaign flexed the season’s latest styles.

Brief

Summertime is the year’s most anticipated season. With all the events, socialising, family gatherings and festivities, we were briefed to make Darling’s hairstyles as relevant as the latest trends.

Solution

To launch Darling’s new summer styles, we gave women the chance to step out of the salon as #CertifiedSummerReady.

#CertifiedSummerReady