
Africa's number 1 hair brand gets
#CertifiedSummerReady
- Darling South Africa
Client:
- Strategy
- Online film
- Social Media
Scope:
- Synthetic hair
Industry:
Driven by the insight that summer begins at the hair salon, this campaign flexed the season’s latest styles.
Brief
Summertime is the year’s most anticipated season. With all the events, socialising, family gatherings and festivities, we were briefed to make Darling’s hairstyles as relevant as the latest trends.
Solution
To launch Darling’s new summer styles, we gave women the chance to step out of the salon as #CertifiedSummerReady.
Social Media
#CertifiedSummerReady





