Search Marketing


Search Marketing is increasingly becoming one of the most effective marketing
strategies in South Africa and the world. It’s also fast to deploy. Consumers and
businesses are starting with Google when searching and researching products
and services and it is vital your website appears on page #1 to soak up this traffic.

Broadly speaking search marketing is broken into two key areas:
- Search Engine Optimisation (SEO) also known as Organic Search or Natural Search
- Paid Search, PPC or Google Adwords

We run extensive and sophisticated search marketing strategies for a range of large and small clients in South Africa and abroad. We achieve excellent results with a clear ROI. We do not take a one size fits all approach. We tailor a package to suit the sector your business operates in and your budget.

We deliver best results when we run an Holistic Search program that incorporates both Paid and Organic search. It’s approach manages spend and investment in real time across both channels.

Two things can happen in search – the consumer either finds you, or your competitor – you decide.

Call or email Nick Alers our Head of Search and Analytics to discuss in more detail