WHAT WE DO
We make brands social. We are an agency designed to get people saying good things
about brands. We ruthlessly hunt for actionable insights amidst all the noise and turn
them into contagious ideas. Ideas that people will adopt as their own, talk about, and
pass on – creating social currency and growth for our clients.
We have developed a range of products that help us master conversations for our clients:
Igniting Conversations: We create big, contagious ideas for brands. Ideas that inspire customers to talk, get involved and share – giving the brand story a new burst of energy.
Listening to Conversations: Our Decode process allows us to listen and decode online conversations about your brand and develop key insights that inform overall brand strategy and product development. Decode covers the full range of conversation analysis from
• Key trends: what are the conversations about within your brand’s sector?
• Brand performance: how is your brand discussed and perceived?
• Competitor benchmarking: how do you compare to competitors?
• Key influencers: who is shaping the conversation?
• Tracking: how does your brand perform over time?
Influencing the Conversation: Our Outreach product involves a tried and tested formula in identifying and engaging with key influencers (bloggers/Twitterati/online journalists) in any market sector. In a recent Technorati poll, more than 40% stated that their views closely align with those of bloggers, while their trust in mainstream media continues to wane. We get the right people saying the right things about your brand.
Changing the Conversation Your reputation online is your reputation offline. Diffuse will put in place key steps to help manage your reputation. We also advise on how to engage in social media and PR to deal with crisis situations that negatively impact your brand image.
Managing the Conversation: Our Always-On Community Management product focuses on building and engaging communities on social media platforms such as Facebook, Twitter and Pinterest. This includes the set-up, strategy, acquisition of fans and engagement to ensure a thriving and growing community of advocates and promoters. Always-On constantly creates useful content that your customers are interested in.
Conversation Blitz: Our Urgent product has been developed through key strategic partnerships. It allows us to offer an immediate route to a hyper-targeted mass market. For clients who urgently need to get a message to a specific audience, be it a retail offer, product recall, defence tactic or crisis management for brands and Government bodies, our Urgent product is the perfect solution.
Managing Customer Service: Our Care product is purpose built for social customer service. Slick and seamless workflow with robust and focussed features that allows any brand customer service department to manage social interactions through brand twitter and facebook pages.
OUR FULL SERVICE OFFERING
We are a full service digital and social media agency with a broad set of capabilities. We are unlike other communications agencies. We are in the business of making cool stuff, creating experiences and value.
• Insights & Research
• Digital & Social Media Strategy
• Integrated Brand & Communication planning
• Content Strategy
• Innovation Workshops
• Social Vision for Brands and Businesses
• Consumer Protection Act expertise
Social Insights and Analytics
• Consumer Research
• Net Promoter Score (NPS)
• Social Media Monitoring & Reporting
• Quarterly sentiment & Competitor analysis reports
• Weekly effectiveness reports
• Daily alerts reports
• Web Analytics
Campaign Design and Build
• Fan acquisition activities
• Co-creation programmes
• Content Creation: Blogs, posts, video, press releases
• Websites, mobisites
• Facebook applications
• Facebook & Web integration
• Tablet and mobile applications
• Bulk SMS, USSD, Competition and promotions
• Email newsletters & CRM programmes
Media and Connections
• Media planning & buying
• Digital Retail Installations
• Database Management & CRM
• Social CRM
• Social Media Policy Development
• Moderation & Escalation process development
• Build & Manage global communities
• Create & publish dynamic social content
• Fan Activation – Facebook applications, sweepstakes, coupons, user-generated contests (upload photos, posts, videos), share deals/unlock deals, Group deals
• Influencer outreach programmes
• Advocacy programmes
• Real time customer service
• Search Engine Optimization
• Paid Search (Adwords)
• Facebook Advertising
• Twitter Advertising
• LinkedIn Advertising
Handmade Digital Global Co-Operative
• Conversation LAB is part of the Handmade Digital Global Co-Operative allowing us to offer our clients access to every digital discipline and solution available and to be able to seamlessly project manage to the highest standards.