Agency Conversation LAB has teamed up with consumer columnist, Megan Power (formerly of Power Report in the Sunday Times fame).
Power recently started her own customer-journey and brand-management consultancy. In future, it will collaborate with Conversation LAB (Megan is the sister of Conversation LAB co-founder and managing director, Kevin Power), adding Conversation LAB’s full digital service offering to her clients.
Says Megan: “I believe my six years of exclusively listening to and resolving consumer complaints across various industries, corporates and brands, [have] given me unique insights into what consumers want from the customer journey.
“Digital offers brands an unprecedented opportunity to bring integrity, honesty, and transparency back into business. It’s also a great way for brands to share news-you-can-use content with consumers to make their lives easier. Incredibly, it’s a chance many still miss.”
Megan’s suite of offerings will also be offered to Conversation LAB’s clients and prospective clients.
“When Megan decided to break from the Sunday Times and build her own commercial offering, it was obvious to us that we needed to partner,” says Kevin. “In fact, it is something we have been discussing for some time. I believe Megan has identified a huge void in the market with no-one credibly offering her kind of expertise – which is wide ranging and deep. Megan’s consumer work in recent years has earned her the respect of much of SA’s top corporate leadership, now eager to use her insights to improve their customer journeys. I see us jointly unlocking a huge amount of potential for clients.”
Megan says a big part of her new initiative with brands involves the kind of conversation they’re having with their customers in store, on the phone, on email — and on social media.