Posted by on Nov 18, 2016 | 0 comments

Conversation LAB has added a United States household name to their client list – Ninja Blenders.

Ninja Blenders is one of the market leaders in the US and the around the world for premium home and commercial blenders and will come to South Africa and Africa to rival the Nutri Bullet and others in the local market.

Ninja Blenders South Africa has appointed Conversation LAB to run all their digital activity including social media, creative development and management, media buying and planning, and SEO activity to drive their e-commerce offering.

Nicole Smith, CEO of Ninja Blenders, says “Our search for a digital partner on Ninja Blenders, a new entrant to the SA market was not taken lightly. We need both scale and disruption, but also rigour around return on investment. Conversation LAB impressed us with their creativity, agility and most of all, the ability to deliver on limited early budgets.”

Ninja Blenders South Africa will sell online through their own e-commerce platform and will be expanding to major retailers. The brand will launch with two sizes with a view to expanding to the full range.

Kevin Power, managing director of Conversation LAB, says, “It is always exciting to launch a brand into the African market, especially one that is a global leader. Of course with that comes high expectation to match the success of other regions – but this is a challenge we are well up for.”

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