Conversation LAB Blog
Image Source: Netflix.com
Netflix is taking the world by storm and even has South Africans mesmerised, pitting themselves as strong competitors against local broadcasters and satellite TV.
And while the population is cosying up to a constant stream of series and films, Netflix has even more great news!
Customers all over the world can now download series and films, from old favourites such as Gilmore Girls to new favourites like Stranger Things, at no extra cost. These downloads can then be viewed offline at a later stage.
It’s as easy as clicking the download button on the details page for a film or TV series. Just be sure to update your Netflix app to the most recent version.
In an online statement Netflix’s Director of Product Innovation Eddy Wu said, “Many of your favourite streaming series and movies are already available for download, with more on the way, so there is plenty of content available for those times when you are offline. For example, Orange is The New Black, Narcos and The Crown are available for download.
His statement goes on to say that this download capability is available to all Netflix plans including on mobile for phones and tablets on Android and iOS.
Agency Conversation LAB has teamed up with consumer columnist, Megan Power (formerly of Power Report in the Sunday Times fame).
Power recently started her own customer-journey and brand-management consultancy. In future, it will collaborate with Conversation LAB (Megan is the sister of Conversation LAB co-founder and managing director, Kevin Power), adding Conversation LAB’s full digital service offering to her clients.
Says Megan: “I believe my six years of exclusively listening to and resolving consumer complaints across various industries, corporates and brands, [have] given me unique insights into what consumers want from the customer journey.
“Digital offers brands an unprecedented opportunity to bring integrity, honesty, and transparency back into business. It’s also a great way for brands to share news-you-can-use content with consumers to make their lives easier. Incredibly, it’s a chance many still miss.”
Megan’s suite of offerings will also be offered to Conversation LAB’s clients and prospective clients.
“When Megan decided to break from the Sunday Times and build her own commercial offering, it was obvious to us that we needed to partner,” says Kevin. “In fact, it is something we have been discussing for some time. I believe Megan has identified a huge void in the market with no-one credibly offering her kind of expertise – which is wide ranging and deep. Megan’s consumer work in recent years has earned her the respect of much of SA’s top corporate leadership, now eager to use her insights to improve their customer journeys. I see us jointly unlocking a huge amount of potential for clients.”
Megan says a big part of her new initiative with brands involves the kind of conversation they’re having with their customers in store, on the phone, on email — and on social media.
Digitally-led creative agency Conversation LAB has won 14 awards at the Assegai Integrated Marketing Awards.
Conversation LAB has added 30 new awards to their trophy cabinet in 2016 across The Global MMA Smarties, The New Generation Social and Digital Media Awards and now the Assegai Awards.
Conversation LAB won one gold, six silver, six bronze and a leader across a range of their clients, Environ (Gold), Varsity College (two silvers and a bronze), Unilever’s Sunlight (Silver and two bronze), Soft Bev’s Coo-ee (two silvers) and Godrej SA’s Inecto (3 bronze and a leader).
The Assegai Awards, known for their focus on results and strategy, were inaugurated in 1998 and have grown from strength to strength. The event in Rivonia, Johannesburg attracted over 500 well-known guests from all the top agencies and brands in South Africa.
Kevin Power, managing director of Conversation LAB, says, “It’s been a great year – our fourth – and we are enjoying every minute of it. We expanded into Johannesburg and Cape Town earlier in 2016 and it’s been a wonderful ride. We are acutely aware of course that it can all turn very quickly, so we are remaining focused on the work and results, and aim to deliver more success for our new and current clients in 2017 – but right now, we celebrate.”
Conversation LAB has added a United States household name to their client list – Ninja Blenders.
Ninja Blenders is one of the market leaders in the US and the around the world for premium home and commercial blenders and will come to South Africa and Africa to rival the Nutri Bullet and others in the local market.
Ninja Blenders South Africa has appointed Conversation LAB to run all their digital activity including social media, creative development and management, media buying and planning, and SEO activity to drive their e-commerce offering.
Nicole Smith, CEO of Ninja Blenders, says “Our search for a digital partner on Ninja Blenders, a new entrant to the SA market was not taken lightly. We need both scale and disruption, but also rigour around return on investment. Conversation LAB impressed us with their creativity, agility and most of all, the ability to deliver on limited early budgets.”
Ninja Blenders South Africa will sell online through their own e-commerce platform and will be expanding to major retailers. The brand will launch with two sizes with a view to expanding to the full range.
Kevin Power, managing director of Conversation LAB, says, “It is always exciting to launch a brand into the African market, especially one that is a global leader. Of course with that comes high expectation to match the success of other regions – but this is a challenge we are well up for.”
For more information, visit www.conversationlab.com. Alternatively, connect with them on Facebook or on Twitter.
It was a night of wins for Conversation LAB at the 2016 New Generation Social & Digital Media Awards.
We picked up an impressive 13 awards for our work on Inecto Plus, Renew, Varsity College, Coo-ee and Environ Skin Care.
Our Community Manager, Silindile Nkosi, also took Silver for Best Community Engagement Manager.
Congrats to our team! You can take a look at the complete list of winners here: http://bit.ly/2e7fSlj
Monday Killabite #70
The world of Social Media is buzzing with new developments, with Facebook at the forefront. So if you feel a little out of touch, don’t worry! We’ve got the latest on all things social in this edition of the Monday Killabite.
Facebook launches Lifestage app for school teens
“Facebook has launched a new social media app aimed at school teenagers. Members of Lifestage, currently only available on Apple devices in the US, upload pictures and videos based around feelings, likes and dislikes. These are then turned into video profiles.” Read more here.
Exclusive: Facebook Live is getting a cool new feature [Updated]
“According to a reliable source we spoke to this morning, Facebook is set to begin a phased rollout of a new feature that allows for two-person broadcasts on Live. Originally announced at VidCon back in June, we’re now told the feature should make its way to users on Monday. The initial rollout is said to be available to public figures using the Facebook Mentions app on iOS via a verified profile or Page. The feature will require both accounts to be verified and use the Mentions app on iOS to go live.” Read more here.
Twitter adds more user control with latest features
“Social networking site Twitter announced Saturday that it is adding two new settings, enabling users to customise their usage experience by controlling what they view in their feed and what they get notified about.” Read more here.
Instagram passes 1 billion Android installs
“Instagram has reached 1 billion app installs on the Google Play store, Android Police has noticed. This makes the photo sharing app the fourth Facebook-owned app to reach the milestone, after Facebook itself, WhatsApp and Messenger. The number does not accurately reflect the number of users, as it counts multiple app installs, but it’s still a nice milestone that only a handful of apps have managed to achieve.” Read more here.
Conversation LAB sizzles with Sunfoil Digital account win
South Africa and UK – Digital creative agency Conversation LAB has won the digital account for market leader Sunfoil, part of the Willowton Group.
Conversation LAB, working in close partnership with lead creative agency Y&R Durban, has been appointed across a wide range of digital activity for Sunfoil, including all social media and digital content development, website management and importantly the live social media activity for the Sunfoil Test Series and digital properties.
Hilton Cairns, National Marketing Manager, Willowton Group stated: “Y&R Durban who we have worked with for 8yrs introduced us to Conversation LAB and right from the get-go they have proven to be a great fit for our brand. They get sport sponsorship and their social media and technology credentials speak for themselves.”
Sunfoil has been the proud title sponsor of Proteas Test Series cricket for 5 years now giving Conversation LAB a great property to continue to build on, with the upcoming test series against NZ about to kick off.
Commenting on the new business win, Kevin Power, Managing Director of Conversation LAB said: “Sunfoil is a great brand for the agency to win, not only is it a household name and in every cupboard up and down the country, but with the added excitement of the SA Cricket Test side sponsorship, really does make it a Gold standard client to work with. It’s another proud moment in our short agency history.”
Work will be serviced out of Conversation LAB’s Durban office working in a fully integrated way with Y&R Durban.
For more information, contact Kevin Power at Conversation LAB: firstname.lastname@example.org; 031 536 3412 / 071 340 3119.
Read more about our media coverage on Media Update.
Durban-based agency, Conversation LAB, has grown from a four-person shop to a 40-person agency in little over three-and-a-half years. It was launched on 1 August 2012, when three TBWA\Hunt\Lascaris staffers broke away from that agency.
Read all about the journey here.
Conversation LAB has secured tyre brand Dunlop Tyres as a client. We will manage all brand conversations and content across multiple social media platforms, as well as digital campaign development and online activations.
Digitally focused creative agency Conversation LAB adds household favourite Laager Tea4Kidz, the market leader in children’s tea, to their growing stable of FMCG clients.
Conversation LAB wins Renew
Conversation LAB shines with market leader Inecto
Conversation LAB has been appointed as the digital agency of record across the full range of Inecto Hair Products which include Inecto Originals, Inecto Colours and Inecto Plus. (more…)
We’re already well into the swing of things, with new work and new faces here at the LAB!
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