Conversation LAB Blog

Conversation LAB Wins Darling and Frika

Posted by on Dec 12, 2017 in Agency news | 0 comments

Conversation LAB Wins Darling and Frika

South Africa and UK – Adding to its recent Kinky Hair win, creative agency Conversation LAB now adds two new leading hair brands, Darling and Frika, to its growing female hair care portfolio.

Conversation LAB is now the digital agency of record across the complete stable of dry hair brands for Godrej, which ranks among the largest hair care players globally.

Darling, the best-selling dry hair brand in Africa, has operations in 14 countries, whilst Frika, also hair extensions and wigs, enjoys a premium positioning in the South African market and is the market leader in key accounts in organised retail.

Prashant Chako, head of marketing for Africa, speaking from Dubai, said: “We enjoy a close strategic partnership with the team at Conversation LAB which is fully entrenched in the world of ethnic hair. The agency has been leading the full portfolio of digital activity for Godrej wet hair brands, Inecto and Renew, for the past three years, delivering exceptional results and winning awards. So, it was the natural choice to appoint Conversation LAB as agency of record for our dry hair portfolio, including Darling, Frika and Kinky”.

The agency will be responsible for developing, implementing and tracking a multi-layered digital eco-system for both brands including management and development of all content across a range of social media platforms, websites and mobile sites, fully optimised for the huge search market as well as influencer engagement. It will offer a full end-to-end digital solution for Godrej SA’s dry hair care portfolio.

Commenting on the new business win, Samantha Hewitson, account director at Conversation LAB said: “Research constantly shows that the hair care category in Africa is one of the most competitive consumer businesses, and we at Conversation LAB are always up for a challenge. We are excited about continuing to grow market share for both Darling and Frika and further entrench them as household names on the continent”.

Conversation LAB goes back to school with Hilton College

Posted by on Dec 4, 2017 in Agency news | 0 comments

Conversation LAB goes back to school with Hilton College

Conversation LAB goes back to school with Hilton College

Conversation LAB have been appointed by Hilton College, one of the most prestigious private boys’ schools in the country, to design and build their new website and consult on their digital strategy. Hilton is a traditional all-boys private boarding school, who pride themselves on remaining contemporary and innovative within the educational space.

This win adds to the impressive collection of academic institutions that Conversation LAB currently works with. These include several brands from the ADvTECH Group – Varsity College, The Business School, Vega, Rosebank College, University of Africa – as well as globally recognised International Hotel School.

The scope of work covers all website activity: management, art direction and photography, search (SEO) and content management, UX, and analytics. The agency has also assisted in Social Media strategy.

Headmaster George Harris commented: “Conversation LAB was recommended to us through our network and we were impressed by their education sector credentials, as well as their design and development capabilities. We have full confidence that they are the right choice to help define our digital strategy.”

Conversation LAB UX Lead, James Murray, stated: “In a highly competitive education sector, a
website, or Facebook page, is often the first interaction that the prospect has with the school. It’s now more important than ever that the user experience is seamless and that a school’s website demonstrates the why and the how the school is the best in class.”

Conversation LAB, which is headquartered in Durban, recently expanded into Johannesburg, Cape Town and London.

For more information, contact Kevin Power at Conversation LAB.

031 536 3412 / 071 340 3119

New agency BE catapults young talent into owner-managers

Posted by on Nov 27, 2017 in Agency news | 0 comments

New agency BE catapults young talent into owner-managers

by Herman Manson (@marklives) Conversation LAB, a full-service digital agency headquartered in Durban and with offices in Cape Town, Johannesburg and London, has taken seven of its young black managers and given them majority ownership in their own agency: BE — a play on black empowerment but also on being bold, confident etc.

Taking middle management and catapulting them into owner managers of their own shop is an unconventional strategy but it addresses gaps in the current empowerment model employed by agencies, which often sees the majority of their staff members overlooked in favour of a one or two senior managers.

It comes with plenty of safety nets for the new owners of BE agency, says Kevin Power, co-founder and managing director at Conversation LAB. BE will be 51% black-owned by former Conversation LAB staffers, with the agency-holding company retaining the remaining 49%. Each of the staffers will hold a 5% stake outright — no cash required and no loan to repay. The only catch is that they “pay it forward” later on in their careers by creating opportunities for other deserving candidates.

Conversation LAB offers BE access to all its infrastructure, including offices and support staff. Should any of the new owner-managers decide they would rather return to the mother agency, their previous contracts resume, which is also the case should the agency fail for any reason. According to Power, the move is designed to offer black staff an equal footing and opportunity in owning a stake in their own agency. The aim is to transform their lives.

 

Back row (L-R): Jon Oliff (Conversation LAB/BE, head of technology); Siyabonga Ntamela (BE, senior art rirector), Kevin Power (Conversation LAB/BE group MD). Middle row: Kitty Mkhize (BE, account manager), Silindile Nkosi (BE, copywriter). Front row: Mark Stuart (BE, developer), Saudiqua Simpson (BE, senior SEO manager), Kevindren Govender (BE, technology lead). Absent: Samad Yakob (BE, SEO and UX manager).

 

The seven staffers picked to take up initial stakes in BE are:

  • Siya Nhlanhla: senior art director (with Conversation LAB for three years). He was awarded the first bursary to Vega given by Loeries in 2008 for creative talent from previously disadvantaged backgrounds. Nhlanhla then joined FCB as a junior art director and spent four years there in Johannesburg and Durban. He joined Conversation LAB in December 2014 and has won loads of awards from Smarties, Assegais, New Gen and more.
  • Silindile Nkosi: copywriter (Conversation LAB for two years). She started with Conversation LAB in social media after leaving Gorilla and has won a clutch of awards, including New Gen Awards Silver for best social media manager.
  • Khethelo “Kitty” Mkhize: account manager (with Conversation LAB for 2.5 years). She has worked in digital for leading Unilever agencies, including The Hardy Boys.
  • Saudiqua Simpson: senior search manager (with Conversation LAB for one year, based in Cape Town). Over the last 10 years, she has worked at several large digital agencies for premium clients such as Metro.co.uk, Capitec Bank, RE/MAX, Pam Golding, Woolworths and Deloitte. Simpson heads up the SEO function out of the Cape Town office.
  • Samad Yakob: senior search manager (with Conversation LAB for three years). He has worked in SEO and technology for over 10 years, and has spent his last three years with CLAB as a lead SEO manager.
  • Kevindren Govender: technology lead (with Conversation LAB for 1.5 years). He has been the back-end solutions developer for Conversation LAB.
  • Mark Stuart: developer ( with Conversation LAB for one year). He is part of the Facebook Bot Developers panel and has recently returned from the Africa Summit in Namibia. He has just launched ADvTECH’s new BOT technology for online leads — an industry first in South Africa.

The seven shareholders will eventually be expanded to 10. This could potentially include an MD, although Power, who will serve as MD in the interim, hopes the appointment will be made in-house, depending on the skill sets of staff currently working at the agency.

Investing in a new generation

Conversation LAB, through BE, is investing in a new generation of black agency leaders, says Power, in new small business owners and in industry transformation. BE’s new owner-managers will receive hands-on training on how to run a business. BE doesn’t have a rigid business plan but then neither did Conversation LAB, which has been built into a 75-person shop within five years. The idea is to learn, grow and adapt.

BE will be actively pitching for new business and has the backup and skill sets held within Conversation LAB available to it as required. BE is positioned as a full-service digital agency.

 

Source: http://www.marklives.com/2017/11/new-agency-be-catapults-young-talent-into-owner-managers/

Conversation LAB celebrates new The Foschini Group account win

Posted by on Nov 17, 2017 in Agency news | 0 comments

Conversation LAB celebrates new The Foschini Group account win

Conversation LAB Cape Town has won the fashion retailer EXACT, following its recent wins of Markham and Fabiani – also part of The Foschini Group (TFG) stable.

EXACT has appointed Conversation LAB as the digital agency to drive its digital and social presence. All work will be run out of Conversation LAB Cape Town office.

Nikki Crous, EXACT head of marketing, says, “We have ambitious plans in digital to ensure we deliver a unique brand experience for EXACT that drives brand awareness and sales. Conversation LAB demonstrated a real understanding of the scale of the task, as well as an in-depth insight into our target audience and the retail landscape that we operate in. We look forward to our partnership.”

Conversation LAB will manage a range of digital activity including website optimisation for the launch of the new e-commerce website and management and development of all content across social media platforms.

Kevin Power, MD of Conversation LAB, adds, “We strive to remain a highly agile and responsive agency, and working with top retail brands like EXACT and TFG ensures we do not lose that focus. EXACT affords us a huge opportunity to do some hard-hitting digital work that works in this tough trading environment. We are immensely proud to be afforded another key brand in the TFG stable.”

For more information, contact edward.spearman@conversationlab.com.

 

Source: https://www.mediaupdate.co.za/marketing/143006/conversation-lab-celebrates-new-the-foschini-group-account-win

 

Conversation LAB wins aQuellé

Posted by on Nov 15, 2017 in Agency news | 0 comments

Conversation LAB wins aQuellé

aQuellé has appointed Conversation LAB as its digital agency of record to manage the full brand portfolio, including natural spring waters and flavored drinks. The scope of work covers all social media activity, full content and campaign development, bought digital media planning and buying.

Conversation LAB will also be tasked with creating digital excitement for aQuellé’s sponsorships, which include the aQuellé Midmar mile, aQuellé Ocean Racing Series, and aQuellé Tour Durban.

“We have known Kevin and the Conversation LAB team for many years now, and have always liked their approach to business and their passion for what they do — a passion very like ours,” says Arno Stegen, managing director of aQuellé. “They certainly appear to be at the forefront of the digital communications game, always innovating and adapting to the changing landscape. It is what we were looking for in a partner for such a crucial channel as digital and our sponsorship space!”

 

Source: http://www.marklives.com/radar/conversation-lab-wins-aquelle/

 

All the MMA SA Smarties 2017 Winners!

Posted by on Nov 2, 2017 in Blog | 0 comments

All the MMA SA Smarties 2017 Winners!

The Mobile Marketing Association South Africa (MMA SA) celebrated creativity, innovation, and talent across mobile marketing at the MMA SA Smarties Awards 2017, held at The Capital Moloko Hotel, Sandton on Thursday, 2 November.

The evening drew attention to pioneering mobile campaigns, following the Smarties Forum held earlier in the day at the same venue, and revealed the winners of the sought-after Smarties Awards for mobile marketing excellence.

The Liquorice unicorns came out as a big winner overall with five individual awards for three different campaigns and the title of agency of the year. This follows their excellent showing at the EMEA regional awards held last week.

Yonder Media also did very well in receiving five awards for two different campaigns, as well as the title ‘publisher/media company of the year in mobile’; while Havas Boondoggle brought home four awards as well as the best in show accolade for the Durex ‘The big O’ campaign.

Gorilla was another top performer, responsible for five awards; with Mobitainment & Brainbow Conscious Creatives and AAT (Always Active Technologies) responsible for three awards each, for their ‘Ariel impossible made possible’ campaign and ‘info4africa – Omnichannel mobile user experience’ work respectively; with Boxer Superstores’ ‘Dreams come true at Boxer with Sunlight’ receiving an award; as did Strika Entertainment for ‘KFC Supa Strikas golden shakes’; Conversation Lab for ‘Dunlop lead generation’; Jupiter Drawing Room Cape Town for ‘Burger King #SWHOPPER’; as well as Mobiclicks for the ‘CNA June holiday’ campaign.

MMA SA’s mobile marketing industry awards 2017

  • Agency of the year: Liquorice
  • Enabling technology company of the year in mobile: Google
  • Operator of the year in mobile: Vodacom
  • Publisher/media company of the year in mobile: Yonder Media

 

Winners of MMA SA Smarties Awards 2017

 

MARKETING STRATEGY
Category Award Agency Brand Campaign Name
Brand Awareness Gold Havas Boondoggle Durex The Big O
Silver Liquorice & FCB Amarula Amarula #Namethemsavethem
Bronze Mobitainment & Brainbow Conscious Creatives Ariel Ariel Impossible made Possible
Bronze Yonder Media Shoprite Shoprite Low Price Christmas Brand Awareness Campaign
Lead Generation Gold Havas Boondoggle Durex The Big O
Silver Yonder Media Government Employee Medical Scheme (GEMS) GEMS Evo Switch Campaign
Bronze Boxer Superstores Boxer Superstores Dreams come true at Boxer with Sunlight
Bronze Conversation Lab Dunlop SA Dunlop Lead Generation
Product/Services Launch Gold Strika Entertainment KFC KFC Supa Strikas Golden Shakes
Silver Yonder Media Government Employee Medical Scheme (GEMS) GEMS Evo Switch Campaign
Relationship Building and CRM Bronze Liquorice Surf – Unilever Surf School of Shine
Social Impact / Non for Profit Gold Liquorice Amarula Amarula #NameThemSaveThem
Silver AAT (Always Active Technologies) info4africa info4africa – Omnichannel Mobile User Experience
MEDIA STRATEGY
Cross Media Gold Mobitainment & Brainbow Conscious Creatives Ariel Ariel Impossible made Possible
Silver Gorilla Lux – Unilever We are More
Cross Mobile Integration Gold Yonder Media Government Employee Medical Scheme (GEMS) GEMS Evo Switch Campaign
Silver AAT (Always Active Technologies) info4africa info4africa – Omnichannel Mobile User Experience
Messaging Bronze Gorilla SHIELD – Unilever It’s Your Move
Mobile Website Gold Liquorice Amarula Amarula #NameThemSaveThem
Silver Havas Boondoggle Durex The Big O
Mobile Social Gold Havas Boondoggle Durex The Big O
Silver The Jupiter Drawing Room CT Burger King #SWHOPPER
Bronze Gorilla Mondelez – Stimorol Stimoji
ENABLING TECHNOLOGY
Location Based Services or Targeting Gold Yonder Media Shoprite Shoprite Local Awareness Campaign
Silver Mobiclicks CNA CNA June Holiday Campaign
Bronze AAT (Always Active Technologies) info4africa Non Profit Organisation info4africa – Omnichannel Mobile User Experience
Silver Gorilla AXE – Unilever You’ve got Something
Bronze Gorilla LUX – Unilever We are More
Mobile Video Bronze Liquorice SA Home Loans SA Home Loans House Rules
Mobile Audio Silver Mobitainment & Brainbow Conscious Creatives Ariel Ariel Impossible made Possible
BEST IN SHOW
Havas Boondoggle Durex The Big O

Follow the #MMASASMARTIES17 hashtag for the latest updates!

Source: http://www.bizcommunity.com/Article/196/423/169574.html#topstory

Conversation LAB wins Conosco account

Posted by on Oct 30, 2017 in Agency news | 0 comments

Conversation LAB wins Conosco account

Conversation LAB has welcomed client win Conosco to its London office to help boost its global digital credentials. This comes off the agency’s recent South African wins – Markham and Kinky World of Hair.

Conversation LAB has been contracted as Conosco’s digital agency of record and is responsible for search and content management, UX, data, and analytics. The agency also manages all bought media with a strong focus on Google demand generation.

Conosco provides technology support, service, and strategy to United Kingdom-based businesses. Conosco says that IT belongs in the boardroom, and all its services are delivered with business goals in mind.

Speaking from London, Conosco director Max Mlinaric says, “Conversation LAB was recommended to us through our South African network, and we were impressed by their offering – a broad skillset all under one roof – as well as their competitive pricing. The fact that they now have an office in London is very exciting, and we would like to congratulate them on the expansion of their business.”

Kevin Power, group managing director of Conversation LAB, adds, “It is great to work with Consoco, one of the leading outsourced IT companies in London. They have a superior offering and are single-minded in creating the best possible technology solutions for London based companies. Their focus and dedication to going ‘beyond IT’ really excited us about partnering with them on their next phase of growth.”

For more information, visit www.conversationlab.com. Alternatively, connect with them on Facebook or on Twitter.

 

Source: https://www.mediaupdate.co.za/marketing/142877/conversation-lab-wins-conosco-account

 

Environ sticks with Conversation LAB

Posted by on Oct 16, 2017 in Agency news | 0 comments

Environ sticks with Conversation LAB

Conversation LAB, in South African and the United Kingdom, has retained the global digital account for Environ Skin Care, which it has held since 2015 after a competitive pitch process. The account will be led by Edward Spearman out of the Conversation LAB Cape Town office, adding to the newly won accounts within The Foschini Group.

“Due diligence in a very tough economic climate required that we went out to pitch,” says Kirstin Kruger, global brand marketing manager, Environ Skin Care. “Having already won five awards, we are thrilled to have been able to keep Conversation LAB on our business.”

Kruger adds, “They have become an integral partner, building our digital presence around the world and managing our business assets, always being able to deliver in a highly competitive skin care industry.”

Spearman says, “Our experience in personal care continues to grow, with Environ retained in the Conversation LAB stable, along with our Godrej FMCG brands. It really is something special working with such a prestigious global brand such as Environ, the brainchild of Dr Des Fernandes, manufactured here, in Cape Town, and shipped around the world.”

Conversation LAB will continue its work with Environ as the brand expands digitally into more global markets and builds out its digital eco-system.

For more information, contact Edward.Spearman@Conversationlab.com.

 

Source: http://www.marklives.com/radar/environ-sticks-with-conversation-lab/

Source: https://www.mediaupdate.co.za/marketing/142781/conversation-lab-retains-digital-account-for-environ-skin-care

 

Conversation LAB wins Markham social media biz

Posted by on Aug 4, 2017 in Agency news | 0 comments

Conversation LAB wins Markham social media biz

Conversation LAB Cape Town has won the social media account of fashion retailer, Markham. This men’s fashion brand, dating back to 1873, is a leader in The Foschini Group stable, with over 300 stores nationwide.

Conversation LAB has been appointed to manage the complete integration of all four social media accounts of Markham, including media planning and buying, content creation and community management. The agency will also be analyzing data to its e-commerce site to help with better conversions and ROI.

Says Edward Spearman, Conversation LAB Cape Town agency lead, “Markham is an iconic brand with a deep South African fashion heritage. We have just turned five years old at Conversation LAB and could not be more excited and proud to be partnering with such a massive player in the retail space.”

Conversation LAB, which is headquartered in Durban, recently expanded into Johannesburg, Cape Town and London.

 

Source: http://www.marklives.com/radar/conversation-lab-wins-markham-social-media-biz/

 

Kevin Power runs for SA president

Posted by on Aug 1, 2017 in Agency news, Blog | 0 comments

Kevin Power runs for SA president

Managing director of South African based digital agency, Conversation LAB has decided to embark on a political campaign to be the next president of South Africa.

If you clicked on this article because you believed that caption, then you have fallen for one of the biggest scams taking place in the digital world – FAKE NEWS.

Now, this is not a new phenomenon, but with the rise in social media, it has become more prolific. These “news” stories range from your favourite celebrity being killed in an accident, to more sinister news, aimed at creating political crises, and racial and religious conflict in countries around the world.

Claire Wardle of First Draft News identified seven types of fake news

  1. satire or parody (“no intention to cause harm but has potential to fool”)
  2. false connection (“when headlines, visuals of captions don’t support the content”)
  3. misleading content (“misleading use of information to frame an issue or an individual”)
  4. false content (“when genuine content is shared with false contextual information”)
  5. imposter content (“when genuine sources are impersonated” with false, made-up sources)
  6. manipulated content (“when genuine information or imagery is manipulated to deceive”, as with a “doctored” photo)
  7. fabricated content (“new content is 100% false, designed to deceive and do harm”)

Two of the most notable fake news stories was the Great Moon Hoax in 1835 and War of the Worlds in 1938. The Great Moon Hoax saw The New York Sun publishing articles that were intended to entertain readers and not mislead them. However, many readers believed that a real-life astronomer and a made-up NY Sun Journalist had observed bizarre life on the moon. The publication had to then issue a statement announcing that it was a hoax and had to deal with the backlash from readers.

Orson Wells (an American actor, director, writer, and producer who worked in theatre, radio, and film) was the individual who created “mass hysteria” when War of the Worlds was broadcast on radio on 30 October 1938. War of the Worlds was intended to be a radio drama anthology series. But two parts of this can be classified as fake news – as the news was simply an adaption of the book of the same title. Secondly, the mass hysteria that was reported, was no more than a local town attacking a water tower because they misidentified it as an alien.

With the invention of social media, governments, businesses and individuals are now creating a cyber-warfare to distract or mislead followers. But how? Fake news can be generated by journalists or PR agencies, intentionally reporting on incorrect details or false articles, having them published on reputable news publications. Fake news saw a higher sharing on Facebook than legitimate news stories, as it appeals more to the readers’ expectations or were more exciting than real news.

Other digital fake news generators include socialbots for Facebook and Twitter. Socialbots are a type of bot that controls a fake social media account, and unlike having a person tweet or post from the account, the tweets are automated using high-tech software. Socialbots are used for widespread distribution of the same message or tweet across the platform. They can drown out any messaging that is against theirs and be online 24/7 disseminating the message.

In South Africa, fake news is a growing problem. It is used as a tool to increase media distrust, discredit political opponents and to divert attention from stories and articles about corruption. Most recently, media outlets owned by the Gupta Family have been targeting media outlets and individuals who are attempting to block the Gupta’s attempts at state capture. By levelling accusations, they are saying that these organisations and individuals are promoting state capture for the “white monopoly capital”.

While many fake news articles seem credible, there are a few tips and tricks to ensure that you don’t get fooled.

  1. Check the source. There are many sites that are known for being satirical. These include The Onion, The Daily Show, The Daily Mash and El Mundo Today. You can find more here.
  2. Look for the same news/information from reputable sites. Search for the same news on mainstream media. If you can’t find any information on their sites, it’s most likely fake news.
  3. Use a fake news checker like Snopes or Twitter Audit

See if you can spot fake news with this handy quiz

Influencer Marketing Vs Celebrity Endorsement

Posted by on Jul 31, 2017 in Blog | 0 comments

Influencer Marketing Vs Celebrity Endorsement

It has been proven by many influencer marketing experts, influencer marketing and celebrity endorsement are two very different options for brands to include in their marketing campaign. The two do not operate or function the same and both options offer very different results.

“I’ve actually learned first-hand that brand advocates and micro influencers have the potential to recruit long-term brand advocates into your brand, which (surprise-surprise) is much more powerful than generating a one-off sale” –Philip Brown, Head of Influencer Marketing & Brand Advocacy at Come Round.

But what’s the difference? How will your brand benefit the most from one or both?

Celebrity Influencers and endorsements

It is no surprise that celebrities have more followers than influencers. Just because your favourite celebrity posted about the newest perfume or a festival, doesn’t mean that it is credible or a genuine post from them.

Brands continue to throw money at them, most recently the failed Fyre Festival. Models and celebrities including Kendall Jenner, Bella Hadid and Emily Ratajkowski, were paid $250 000 to endorse the event, while other high-profile Instagram users were paid $10 000 per post shared on the platform. The problem with that tactic was that they failed to disclose to the public that these were paid posts, all against Federal Trade Commission policy 16 CFR Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising. These influencers had legal action taken against them citing “Social Media ‘influencers’ made no attempt to disclose to consumers that they were being compensated for promoting the Fyre Festival. Instead these influencers gave the impression that the guest list was full of the Social Elite and other celebrities.”

In other instances, celebrities have outed themselves as being paid to post, sharing more than what they should. Remember when Scott Disick revealed all the details of his BooTea Shake product endorsement to his 15.9 million followers, before quickly deleting it?

It might be an exciting way to get people interested in your product or event, but the repercussions to your brand could far outweigh the benefits. Often the content for this paid endorsement or post comes across as forced and unauthentic but there is light at the end of the tunnel if your brand wants to go down this route. Work with the celebrities to ensure that it sounds like them. Let them tell it in their own brand voice ensuring that their audience will naturally engage on the post.

Influencers and bloggers

An exciting new area for brands to explore in communicating their messaging is with smaller, and at times, slightly more unknown influencers and bloggers. There are two types of influencers – macro and micro.

Macro influencers are not that different to celebrities, besides the celebrity title. These influencers have large audiences that they can push your message and brand out to, often at a hefty price tag. Unfortunately, the engagement on macro influencers posts are on the lower end. If you are looking for reach on your post then you’ll be in good hands.

Micro influencers are an emerging market. By using micro influencers over macro influencer, brands can communicate through real people, in an authentic voice. however, have a smaller following than that of a macro influencer or celebrity. Micro influencers have between 1000 and 90 000 followers.

Their audience is more engaged in the content that they post, which makes these up and coming influencers and bloggers more attractive to brands. These types of content creators are in it for the long haul and want to leverage off your brand as much as you want to leverage off their following.
There is something to be said for bringing in influencers and bloggers for a long-term brand affiliation, rather than just paying them one off. Together you can create bespoke messaging and content. You can also ensure a complete buy-in from the blogger or influencer. This translates into engaging content on their platforms for their followers and your future followers and customers.

There is no right or wrong way forward for your brand. Just make sure that the celebrity, blogger or influencer is right for your brand. They must communicate your vision and objective without sounding forced or fake. Get this right and your campaign will always win.

Conversation LAB arrives in Cape Town with Markham digital win

Posted by on Jul 15, 2017 in Blog | 0 comments

Conversation LAB arrives in Cape Town with Markham digital win

SA and UK – Conversation LAB Cape Town have wrapped up social media account of fashion giant Markham, coming off the back of an impressive recent win with Godrej Kinky Hair brand.

This men’s fashion giant dating back to 1873 is a leader in The Foschini Group stable with over 300 stores nationwide.

Conversation LAB has been appointed to manage the complete integration of all four social media accounts of Markham including media planning and buying, content creation and community management. The agency will also be analysing data to their eCommerce site to help with better conversions and ROI.

Edward Spearman, Conversation LAB Cape Town agency lead, stated; “Markham is an iconic brand with a deep South African fashion heritage. We have just turned 5yrs old at Conversation LAB and could not be more excited and proud to be partnering with such a massive player in the retail space”

Conversation LAB, with head office in Durban, has recently expanded into Johannesburg, Cape Town and London. This win, added to the Environ Skin Care account run out of Cape Town underpins the arrival of Conversation LAB on the Cape Town advertising scene.

Work has already begun.

For more information, contact Edward Spearman at Conversation LAB:

Edward.spearman@conversationlab.com 076 793 7425 www.conversationlab.com

Conversation LAB gets Kinky

Posted by on Jul 15, 2017 in Blog | 0 comments

Conversation LAB gets Kinky

South Africa and UK – Digitally focussed creative agency Conversation LAB adds Kinky World of Hair, the SA market leader in dry hair products, to their growing stable of Female Care FMCG clients.

Conversation LAB has been appointed as the Digital agency of record across the full range of Kinky products which include human hair, wigs, weaves, braids and hair accessories. Kinky World of hair has been a market leader in the dry hair products since 1971, operating 22 stores across SA in addition to selling through a range of leading retail brands.

Heather Goate, Godrej South Africa, Head of Marketing for Dry Hair stated: “Conversation LAB has done an outstanding job on the wet hair brands within our stable, most notably Inecto and Renew hair colour ranges, both now #1 market share, so it is with confidence that we have appointed them on Kinky, another of SA’s favourite brands. We see digital playing a significant role in this category.’’

In 2014 Reuters reported that the dry hair market is estimated to be worth over R66billion across Africa. South Africa is regarded as the largest hair care nation in Africa with the black hair care industry estimated to be worth R10b.

Commenting on the new business win, Kevin Power, Group Managing Director of Conversation LAB said: “We have had great success in the wet hair market with Renew and Inecto – so to now get the opportunity to work on Kinky, a household name in the dry hair market is hugely exciting. This is where the real action is in female care – and Kinky is at the forefront.”

The agency will be responsible for developing, implementing and tracking a multi-layered digital eco-system. This will include management and development of all content across a range of Social Media platforms, a new website and mobile site fully optimised for the huge Google search market, engaging with influencers and managing all digital media spend – a full end to end digital solution for Kinky under one roof.

For more information, contact Kevin Power at Conversation LAB:

kevin.power@conversationlab.com 031 536 3412 / 071 340 3119 www.conversationlab.com

It’s Official! You Can Now Download Netflix Shows To Watch Offline

Posted by on Dec 1, 2016 in Blog | 0 comments

It’s Official! You Can Now Download Netflix Shows To Watch Offline

Netflix is taking the world by storm and even has South Africans mesmerised, pitting themselves as strong competitors against local broadcasters and satellite TV.

And while the population is cosying up to a constant stream of series and films, Netflix has even more great news!

Customers all over the world can now download series and films, from old favourites such as Gilmore Girls to new favourites like Stranger Things, at no extra cost. These downloads can then be viewed offline at a later stage.

It’s as easy as clicking the download button on the details page for a film or TV series. Just be sure to update your Netflix app to the most recent version.

In an online statement Netflix’s Director of Product Innovation Eddy Wu said, “Many of your favourite streaming series and movies are already available for download, with more on the way, so there is plenty of content available for those times when you are offline. For example, Orange is The New Black, Narcos and The Crown are available for download.

His statement goes on to say that this download capability is available to all Netflix plans including on mobile for phones and tablets on Android and iOS.

Conversation LAB teams up with Megan Power

Posted by on Nov 23, 2016 in Agency news | 0 comments

Conversation LAB teams up with Megan Power

Agency Conversation LAB has teamed up with consumer columnist, Megan Power (formerly of Power Report in the Sunday Times fame).

Power recently started her own customer-journey and brand-management consultancy. In future, it will collaborate with Conversation LAB (Megan is the sister of Conversation LAB co-founder and managing director, Kevin Power), adding Conversation LAB’s full digital service offering to her clients.

Says Megan: “I believe my six years of exclusively listening to and resolving consumer complaints across various industries, corporates and brands, [have] given me unique insights into what consumers want from the customer journey.

Digital offers brands an unprecedented opportunity to bring integrity, honesty, and transparency back into business. It’s also a great way for brands to share news-you-can-use content with consumers to make their lives easier. Incredibly, it’s a chance many still miss.”

Megan’s suite of offerings will also be offered to Conversation LAB’s clients and prospective clients.

“When Megan decided to break from the Sunday Times and build her own commercial offering, it was obvious to us that we needed to partner,” says Kevin. “In fact, it is something we have been discussing for some time. I believe Megan has identified a huge void in the market with no-one credibly offering her kind of expertise – which is wide ranging and deep. Megan’s consumer work in recent years has earned her the respect of much of SA’s top corporate leadership, now eager to use her insights to improve their customer journeys. I see us jointly unlocking a huge amount of potential for clients.”

Megan says a big part of her new initiative with brands involves the kind of conversation they’re having with their customers in store, on the phone, on email — and on social media.

Conversation LAB wins at Assegai Integrated Marketing Awards

Posted by on Nov 18, 2016 in Agency news | 0 comments

Conversation LAB wins at Assegai Integrated Marketing Awards

Digitally-led creative agency Conversation LAB has won 14 awards at the Assegai Integrated Marketing Awards.

Conversation LAB has added 30 new awards to their trophy cabinet in 2016 across The Global MMA Smarties, The New Generation Social and Digital Media Awards and now the Assegai Awards.

Conversation LAB won one gold, six silver, six bronze and a leader across a range of their clients, Environ (Gold), Varsity College (two silvers and a bronze), Unilever’s Sunlight (Silver and two bronze), Soft Bev’s Coo-ee (two silvers) and Godrej SA’s Inecto (3 bronze and a leader).

The Assegai Awards, known for their focus on results and strategy, were inaugurated in 1998 and have grown from strength to strength. The event in Rivonia, Johannesburg attracted over 500 well-known guests from all the top agencies and brands in South Africa.

Kevin Power, managing director of Conversation LAB, says, “It’s been a great year – our fourth – and we are enjoying every minute of it. We expanded into Johannesburg and Cape Town earlier in 2016 and it’s been a wonderful ride. We are acutely aware of course that it can all turn very quickly, so we are remaining focused on the work and results, and aim to deliver more success for our new and current clients in 2017 – but right now, we celebrate.”

For more information, visit www.conversationlab.com. Alternatively, connect with them on Facebook or on Twitter.

Conversation LAB adds Ninja Blenders to its list of clients

Posted by on Nov 18, 2016 in Agency news | 0 comments

Conversation LAB adds Ninja Blenders to its list of clients

Conversation LAB has added a United States household name to their client list – Ninja Blenders.

Ninja Blenders is one of the market leaders in the US and the around the world for premium home and commercial blenders and will come to South Africa and Africa to rival the Nutri Bullet and others in the local market.

Ninja Blenders South Africa has appointed Conversation LAB to run all their digital activity including social media, creative development and management, media buying and planning, and SEO activity to drive their e-commerce offering.

Nicole Smith, CEO of Ninja Blenders, says “Our search for a digital partner on Ninja Blenders, a new entrant to the SA market was not taken lightly. We need both scale and disruption, but also rigour around return on investment. Conversation LAB impressed us with their creativity, agility and most of all, the ability to deliver on limited early budgets.”

Ninja Blenders South Africa will sell online through their own e-commerce platform and will be expanding to major retailers. The brand will launch with two sizes with a view to expanding to the full range.

Kevin Power, managing director of Conversation LAB, says, “It is always exciting to launch a brand into the African market, especially one that is a global leader. Of course with that comes high expectation to match the success of other regions – but this is a challenge we are well up for.”

For more information, visit www.conversationlab.com. Alternatively, connect with them on Facebook or on Twitter.

All the winners at the 2016 New Generation Awards

Posted by on Oct 19, 2016 in Blog | 0 comments

All the winners at the 2016 New Generation Awards

It was a night of wins for Conversation LAB at the 2016 New Generation Social & Digital Media Awards.

We picked up an impressive 13 awards for our work on Inecto Plus, Renew, Varsity College, Coo-ee and Environ Skin Care.

Our Community Manager, Silindile Nkosi, also took Silver for Best Community Engagement Manager.

Congrats to our team! You can take a look at the complete list of winners here: http://bit.ly/2e7fSlj

Social Media Developments – Monday Killabite #70

Posted by on Aug 22, 2016 in Killabite | 0 comments

Social Media Developments – Monday Killabite #70

Monday Killabite #70

The world of Social Media is buzzing with new developments, with Facebook at the forefront. So if you feel a little out of touch, don’t worry! We’ve got the latest on all things social in this edition of the Monday Killabite.

Facebook launches Lifestage app for school teens

“Facebook has launched a new social media app aimed at school teenagers. Members of Lifestage, currently only available on Apple devices in the US, upload pictures and videos based around feelings, likes and dislikes. These are then turned into video profiles.” Read more here.

Exclusive: Facebook Live is getting a cool new feature [Updated]

“According to a reliable source we spoke to this morning, Facebook is set to begin a phased rollout of a new feature that allows for two-person broadcasts on Live. Originally announced at VidCon back in June, we’re now told the feature should make its way to users on Monday. The initial rollout is said to be available to public figures using the Facebook Mentions app on iOS via a verified profile or Page. The feature will require both accounts to be verified and use the Mentions app on iOS to go live.” Read more here.

Twitter adds more user control with latest features

“Social networking site Twitter announced Saturday that it is adding two new settings, enabling users to customise their usage experience by controlling what they view in their feed and what they get notified about.” Read more here.

Instagram passes 1 billion Android installs

“Instagram has reached 1 billion app installs on the Google Play store, Android Police has noticed. This makes the photo sharing app the fourth Facebook-owned app to reach the milestone, after Facebook itself, WhatsApp and Messenger. The number does not accurately reflect the number of users, as it counts multiple app installs, but it’s still a nice milestone that only a handful of apps have managed to achieve.” Read more here.

Conversation LAB sizzles with Sunfoil Digital account win

Posted by on Aug 19, 2016 in Agency news | 0 comments

Conversation LAB sizzles with Sunfoil Digital account win

South Africa and UK – Digital creative agency Conversation LAB has won the digital account for market leader Sunfoil, part of the Willowton Group.

Conversation LAB, working in close partnership with lead creative agency Y&R Durban, has been appointed across a wide range of digital activity for Sunfoil, including all social media and digital content development, website management and importantly the live social media activity for the Sunfoil Test Series and digital properties.

Hilton Cairns, National Marketing Manager, Willowton Group stated: “Y&R Durban who we have worked with for 8yrs introduced us to Conversation LAB and right from the get-go they have proven to be a great fit for our brand. They get sport sponsorship and their social media and technology credentials speak for themselves.”

Sunfoil has been the proud title sponsor of Proteas Test Series cricket for 5 years now giving Conversation LAB a great property to continue to build on, with the upcoming test series against NZ about to kick off.

Commenting on the new business win, Kevin Power, Managing Director of Conversation LAB said: “Sunfoil is a great brand for the agency to win, not only is it a household name and in every cupboard up and down the country, but with the added excitement of the SA Cricket Test side sponsorship, really does make it a Gold standard client to work with. It’s another proud moment in our short agency history.”

Work will be serviced out of Conversation LAB’s Durban office working in a fully integrated way with Y&R Durban.

For more information, contact Kevin Power at Conversation LAB: kevin.power@conversationlab.com; 031 536 3412 / 071 340 3119.

Read more about our media coverage on Media Update.