Here’s how Black Friday and Cyber Monday perform in the world of marketing. P.S. We also show you where to find the best Cyber Monday deals in South Africa!
While many shoppers aren’t yet completely finished with their Black Friday shopping lists, and others are waiting anxiously to tackle Cyber Monday, the season has already been rated the most social Black Friday to date. In fact, this year’s campaigns have already broken several seasonal social media records.
Adobe today released its 2015 online shopping data for Black Friday and Thanksgiving Day. “US consumers have turned into digital shopping ninjas this holiday season as retailers continue to adjust to a huge influx of smartphone shoppers,” said Tamara Gaffney, principal analyst, Adobe Digital Index. “Heading into Cyber Monday, online only retailers will take center stage and we are still calling for Cyber Monday to be the largest online day of the year, breaking the $3 billion mark and representing 12 percent YoY growth.”
Last year, more people shopped online than in stores on Black Friday for the first time ever. With online increasingly becoming the preferred way to shop globally, this result is perhaps unsurprising to some, but for those of us in the ecommerce industry, this marks a major turning point for Black Friday as we know it.
Cyber Monday is expected to contribute an estimated $105 billion in overall online holiday sales, while retailers hope to lure customers with big savings.
Here are eight takeaways to ponder ahead of Cyber Monday.
Given the world in which you work, you might instinctively focus your marketing efforts on Black Friday’s younger, modern cousin, Cyber Monday.
But think again if you’re marketing on mobile, or running promotions aimed at the mobile shopper: Data shows that when it comes to mobile sales, Black Friday outpaces Cyber Monday.
Many South African retailers are offering customers big discounts on gadgets and technology products on Monday 30 November, aka Cyber Monday.