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New agency BE catapults young talent into owner-managers

Posted by on Nov 27, 2017 | 0 comments

by Herman Manson (@marklives) Conversation LAB, a full-service digital agency headquartered in Durban and with offices in Cape Town, Johannesburg and London, has taken seven of its young black managers and given them majority ownership in their own agency: BE — a play on black empowerment but also on being bold, confident etc. Taking middle management and...

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Conversation LAB celebrates new The Foschini Group account win

Posted by on Nov 17, 2017 | 0 comments

Conversation LAB Cape Town has won the fashion retailer EXACT, following its recent wins of Markham and Fabiani – also part of The Foschini Group (TFG) stable. EXACT has appointed Conversation LAB as the digital agency to drive its digital and social presence. All work will be run out of Conversation LAB Cape Town office. Nikki Crous, EXACT head of...

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Conversation LAB wins aQuellé

Posted by on Nov 15, 2017 | 0 comments

aQuellé has appointed Conversation LAB as its digital agency of record to manage the full brand portfolio, including natural spring waters and flavored drinks. The scope of work covers all social media activity, full content and campaign development, bought digital media planning and buying. Conversation LAB will also be tasked with creating digital...

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All the MMA SA Smarties 2017 Winners!

Posted by on Nov 2, 2017 | 0 comments

The Mobile Marketing Association South Africa (MMA SA) celebrated creativity, innovation, and talent across mobile marketing at the MMA SA Smarties Awards 2017, held at The Capital Moloko Hotel, Sandton on Thursday, 2 November. The evening drew attention to pioneering mobile campaigns, following the Smarties Forum held earlier in the day at the same venue,...

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Conversation LAB wins Conosco account

Posted by on Oct 30, 2017 | 0 comments

Conversation LAB has welcomed client win Conosco to its London office to help boost its global digital credentials. This comes off the agency’s recent South African wins – Markham and Kinky World of Hair. Conversation LAB has been contracted as Conosco’s digital agency of record and is responsible for search and content management, UX, data,...

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